Green Lions for Britdoc / Cinema release
Feature Documentary
Offline editor
David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally. In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is Nature past its sell-by date?
The premiered at Sheffield Doc fest and has been shown on network TV in 11 countries.
"A gripping story of the desperate struggle to lead our computer-crazed children back to nature." Harry Mount, The Daily Telegraph
''Funny, alarming and uplifting, this film will change your life. No other ninety minutes in a darkened room is more likely to get you -- or your children -- into the great outdoors. An exciting, inspirational exploration of our estrangement from nature and how we can all put some wildness back into our own lives. Every parent should watch it.'' Patrick Barkham, The Guardian
Watch the full feature documentary here
Producer: Ashley Jones.
Director: David Bond.
Executive Producer: Sandra Whipham for Britdoc.